Course Creation Bites
Weekly bite sized lessons for busy business owners creating, launching and selling their own online course. Each lesson has one clear focus and an action task for you to go away and complete. It's time to create, launch and sell your online course. Hosted by Sam Winch.
Course Creation Bites
1.13 Nail your course welcome
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Sam Winch
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Season 1
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Episode 13
Show Notes:
Do you put much thought into the welcome section of your course platform? Why is it so important? In this episode, we look at the humble welcome screen, what it should include, and discuss why it’s actually a key marketing tool for your course. Your welcome section should include:
- Immediate automated response to a sale
- Instructions on how to access the content
- Preselling: a reward for taking action
- Support details
- A warm welcome video
- Somewhere to connect (optional)
- Offer “Accountability Buddies” (optional)
Action Step:
Look at how you are currently welcoming your students. When they click the buy button, what happens next? Would you be happy receiving that welcome? Apply welcome section strategies.
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