2.21 Nurturing your audience

Show Notes:

This is Part 2 in the series about Sales.   

Having an audience is one thing but making them feel like the are nurtured and important is another.    So, what can you do to nurture your audience?

1.        Show up.  I’m not going to put a caveat on that because it completely depends on you and what works for you.    It doesn’t have to be all the places all the time, but you do have to be there regularly so people can get to know you. 

2.       Offer longer form value-based contact.  Your audience is looking to see value from you and to learn from you.   They want to know that they can trust you and sharing your knowledge regularly is a great way to do this.

3.       Build a community.  People love to feel like they belong somewhere and that they aren’t alone.   It could be a Facebook group or an Instagram page.   

4.       Start a conversation.  Your audience wants to feel heard and the best way to do this is to start a conversation in a forum where they can contribute and have their say.

Action Steps: 

Reflect on what you are currently doing and pick one thing that you can work on.  If your audience feels nurtured, respected, looked after and heard they are far more likely to buy from you because they trust you.

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