3.3 Using course upsells to increase your sales

Show Notes:

In this week’s episode we are looking at the different ways you can use courses as upsells to increase your profit margins and your sales. 

Upselling is taking what was going to be a sale of an original purchase price and increasing the sale price.  For example, at McDonalds, how many times have you been asked “Would you like fries with that?” or “Would you like that in a meal?” 

There are two clear examples of using courses as part of an upsell. 

1.       You can add courses as a bonus, or a value add to increase the value of an original sale.  Also known as creating companion programs.   It is an upsell where you are already giving them a digital or physical product, but you are going to upsell them by adding a course to a sale.   You could either give them the course for free as a value add if they increase their purchase size or you could give the course away for a small fee.   

 2.       You can upsell people to a more expensive program or course when they were coming to buy the original course anyway.  There might be one version of your course which is available for a base level price and there is a VIP or a handholding version that is a more expensive version of the program with extra bonuses or benefits. 

Action Steps:

Think about your strategy for upselling.  Are you upselling anywhere?  When people are landing on your course sales page are they being offered a different price point, or an advanced/VIP version?   If you are selling digital/physical products, have you considered using a course to increase your sale value?   

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